Technical News Office – Google keeps changing its policy from time to time. This time around, Google has made some changes to its advertising policy, which may impact small businesses. Let us tell you that thanks to Google, small businesses can reach a large number of people quickly. Google said in its statement that the company is making changes to its Google Local Services advertising policy that could impact millions of small businesses. Google said that starting November 21, only businesses with verified Google Business Profiles will be able to serve ads.
Businesses in Europe, Middle East and Africa could be affected
Google said in an online post that the change would affect businesses in Europe, the Middle East and Africa, as well as some businesses in the United States and Canada. However, the company did not immediately respond to AP’s email on the issue. Google says this change is an effort to combat fraud.
If this is not done, the advertisements will be stopped
At the same time, the most important thing is that small businesses that are legitimate and are not aware of Google’s policy change will then have to suffer huge losses. According to Google, if the name and address on a small business’s Google Business Profile do not match the information provided in the ad, the advertising will be stopped. Although it is not difficult to verify the company on Google, it does take some time. Looks like Business owners must correctly enter their business address into Google and affirm that it is correct, then owners must verify the address via phone, text, email, or video.
Your business needs to be verified
The process varies by business category and location and may include providing background information, business registration, insurance and license checks. Google verification may take up to seven days. Once a business is verified, its owner is notified.
What is Google Ads?
Google Ads is Google’s online advertising product. With Google Ads, you can create online advertisements and reach people exactly when they are interested in your products and services. Google Ads is a product that you can use to promote your business, sell products or services, increase awareness, and increase traffic to your website.
Google Ads accounts are managed online, so you can create and edit your ad campaigns, including your ad copy, settings and budget, at any time.
There are no minimum spend requirements for ad campaigns and you can set and control your own budget. You can set your budget, choose where your ad appears, and easily measure the effectiveness of your ads.
