Technical News Office – There have been rumors recently that Apple could enter the smart ring market, but Tom Hale, CEO of health tech company Oura, believes the company could avoid launching its own Apple Watch rival. Hale’s company has been working on smart ring technology since 2013. Hale believes Apple is still focused on maintaining its Apple Watch as its primary health and fitness platform. Let us tell you about it in detail. “I think they (Apple) aren’t sure they can put the Ring and the Watch together and they’re trying to downplay the Apple Watch as a company,” Hale said in an interview with CNBC at the Web Summit in Lisbon, Portugal. In.”
Apple is closely monitoring Samsung
Samsung launched a smart ring earlier this year and an analyst at market research firm CCS Insight predicts that Apple could launch its own smart ring in 2026. “I think they’re probably watching Samsung and us closely, but it’s difficult to properly define this product category,” Hale said. Hale believes Apple is still focused on maintaining the Apple Watch as a wearable platform.
Under the leadership of CEO Tim Cook, Apple has increased its focus on health-related apps through the Apple Watch, making the wearable device even better. Hale said: “Apple is a very focused company. They say: “We bet on the watch. We are going to make the watch our platform. » » Smart rings offer several advantages over smart watches, including being lightweight. design, longer battery life and greater comfort for all-day wear. However, smartwatches have their advantages, such as a larger screen to read notifications, the ability to make calls, send text messages, control music, and run standalone apps.
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