Technical News Office –Global technology brand OnePlus today announced an annual investment of ₹2,000 crore over the next three years to drive innovation in products and services in India. This investment plan was launched under the name Project Starlight, which represents a strategic approach for the brand’s future investments in the region. “At OnePlus, we are committed to understanding and meeting the unique needs of our Indian users,” said Robin Liu, CEO, OnePlus India. “Project Starlight is a demonstration of our commitment to working proactively to solve the challenges our users face in their daily lives.
From extreme heat and humidity to heavy usage, high screen uptime and long replacement cycles of OnePlus users, we understand the needs of our devices and services to serve our users from reliably for years to come. India remains a top priority for us globally and we will continue to strive to earn the trust and affection of our Indian community. features.
Prioritize sustainable technology for lasting performance
OnePlus’ first Starlight project will use two key display technologies to make the device even more sustainable: the creation of the world’s first DisplayMate A++ display and the introduction of OnePlus’ worry-free Green Line solution. The new display is expected to premiere on an upcoming flagship device and is designed to perform better in India’s intense sun. It redefines clarity, brightness and vibrancy of colors. The 2K 120Hz ProXDR display’s 4,500 nits peak brightness provides clear visibility even in direct sunlight. This ensures that colors remain vibrant and images are vivid, without any washing out.
Additionally, OnePlus’ Green Line Worry-Free solution aims to address green line issues seen on mobile devices in the industry. This includes OnePlus adding a new layer of protection to all AMOLED displays, performing even more rigorous and extreme hardware testing, reducing risks to the lowest possible level.
improve the quality of services
Project Starlight goes beyond hardware improvements and reinforces its commitment to improving the overall user experience through improved quality of service. OnePlus has increased its service centers by 22% this year, including an 11% increase in exclusive service centers directly owned by the brand. The company aims to expand its service centers by 50% by mid-2026.
Special Feature Innovation for India
The third objective of Project Starlight will be to help OnePlus develop features that meet the specific needs of the Indian user base. The company has identified key areas to focus on. These include significant and advanced local AI capabilities and continued demand for stable, high-speed connectivity. In today’s interconnected world, reliable network connectivity is essential for personal and professional endeavors. The OnePlus 13 series will be the first smartphone in India to offer 5.5G connectivity experience.
Share this story
