mobile press office,There is good news for the Indian smartphone market. The market recorded growth for the fifth consecutive quarter. The market recorded a growth of 5.6 percent in the third quarter of 2024. 4.6 crore units of smartphones were shipped here. Apple scored best here. So far, the company has achieved the highest number of shipments in a quarter. According to the report, Apple sold 40 lakh smartphones in India in the last quarter. This was stated in IDC’s Worldwide Quarterly Mobile Phone Tracker report.
Sales increased thanks to discounts and financing options
E-commerce platforms, including companies selling smartphones in India, also provide customers with the opportunity to purchase phones flexibly. This includes deep discounts, flexible financing, extended warranty, cashback offers, etc., giving customers plenty of options to purchase the phone. According to Upasana Joshi, senior research manager at IDC Asia Pacific, the market growth has also increased due to the launch of new 5G smartphones. Major smartphone manufacturers like Apple and Samsung offer their flagship models with good discounts during online sales.
5G dominance
There is good demand for 5G smartphones in India. Around 38 lakh 5G smartphones were sold in the third quarter of the year. The contribution of 5G devices to total smartphone shipments reached 83%. It can be inferred that 5G devices are being purchased in large quantities by smartphone users. During the same period last year, this figure was only 57%. One of the factors driving this is the decline in the average selling price of 5G phones. The average selling price of 5G phones fell by 20% year-on-year.
Apple broke records
Apple sold the highest number of phones in India in the third quarter of 2024. According to the report, the company sold 40 lakh smartphones in the third quarter of 2024. The company’s iPhone 15 and iPhone 13 models recorded the highest sales in this area. The company has left Samsung behind. While Apple has gained a 28.7% market share, Samsung is lagging behind with 15.2% market share. Brands like Vivo, Oppo dominate the market even in the third quarter. Nothing has also recorded growth.
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