Technical News Office – Amazon Prime Video plans to start advertising on its platform to Indian viewers starting next year. According to a Bloomberg report, the move reflects a change the company has already implemented in the United States. The report claims that Prime Video users in India will soon start seeing advertisements as uninvited “guests” between movies and series. This means that the pleasure of watching films and series could be spoiled. Let us tell you that Amazon wants to reduce the costs of creating and acquiring content. With this move, the company aims to strengthen itself and generate more revenue in the competitive streaming market.
what did the company say
In a recent statement, Amazon said Prime Video aims to keep advertising “significantly lower” than other streaming providers and TV channels while increasing long-term investment. The company also announced that it will also have an ad-free option. However, prices may be announced at a later date.
Users are two months old
For now, there will be no change in the current price of Prime Video in 2024. You can now subscribe to the annual plan for Rs 799. This means users have two more months to renew their Prime Video subscription before Amazon increases the price of the plan.
The fight for subscribers will intensify
The move comes as Reliance and Disney finalize a mega merger that will control nearly half of India’s streaming users, intensifying the battle for subscribers. Despite cuts in other markets, Amazon is investing heavily in India, where Prime membership signups have outpaced those in the rest of the world.
$5 billion in revenue
The launch of advertising in the United States this year, which is expected to generate $5 billion in revenue, could give the company even more leverage in the Indian market. But on the other hand, JioCinema offers subscription at less than a rupee per day. Which can put these companies in difficulty somewhere.
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