Technical News Office – Tech giant Google has expanded YouTube Shopping to India. The company launched the YouTube Shopping affiliate program. Thanks to this, creators can diversify their income. At the same time, viewers will be able to easily purchase products recommended by their favorite creators. As part of the YouTube Shopping affiliate program, creators will be able to tag products in their videos. If viewers purchase the product, they will also receive a commission on it. For this, YouTube has partnered with shopping platforms like Flipkart and Myntra.
What is the YouTube Shopping program?
Creators eligible for the YouTube Shopping feature will be able to promote their products by tagging them directly in their videos. Along with this, they can promote the link of their own merchandise on the YouTube channel. The YouTube Shopping affiliate program allows creators to earn through ad revenue, YouTube Premium, and other features like Channel Subscription, Super Thanks, Super Chat, and Super Stickers. For this, the company has partnered with e-commerce companies like Flipkart and Myntra.
Travis Katz, general manager and vice president of YouTube Shopping, said YouTube Shopping is becoming very popular globally. 30 billion hours of shopping-related content will be watched on YouTube in 2023 alone. This reflects the connecting power of creators, viewers and brands today. We will now launch this feature in India. For this, we have partnered with Flipkart and Myntra. He adds that with this feature, we are beginning a new era of product discovery. It is based on the strong bond that exists between creators and viewers. The YouTube Shopping Affiliate Program will provide unique opportunities for Indian creators to increase their reviews. Thanks to this, they will be able to create a strong bond with their audience.
Partnership with Flipkart and Myntra
Flipkart and Myntra have been using video commerce for a long time, for which they are receiving positive response from creators and customers. This is why the company has launched programs like Myntra Minis, Ultimate Glam Clan and Flipkart Affluencer. The company has partnered with YouTube to provide a better experience. Ravi Iyer, Senior Vice President of Social and Video Commerce at Flipkart, said about this partnership that it is a great opportunity for us through which we will be able to offer diversity to customers . Together, Flipkart and Myntra have over 500 million registered customers. This is also a great opportunity for them.
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