Technical News Office – ChatGPT launched a new search feature just a few weeks ago. With its help, users get real-time information directly on the web page. Users can get news, sports updates and other information, including stock prices, without leaving the chat. ChatGPT’s search function provides effortless creativity and efficiency. If you need to work on a project that requires creativity and good research, this platform has the ability to provide both in one place. This feature will benefit common users, but may also create problems for some people. This can be problematic for those who rely on online marketing using search advertising and SEO. Why is it like this? Let’s try to understand.
How can a feature become a problem?
In fact, “ChatGPT Search” reduces brand visibility. To put it in simple language, content goes a long way. There are product or service display boards. At the same time, SEO and search advertising is a way for online businesses to attract people’s attention to their billboards. In this, search engines like Google and Bing work like a GPS, taking users to their destination. But ChatGPT search eliminates the role of Google and Bing. Thanks to this, the user no longer needs to reach for the display panel. Because he gets the answer to the question without having to travel long distances.
Is this the end of search engines?
Obviously, this feature has created problems for search engine owners. If you own an online business and depend on SEO or search ads, you may think that there is no point. However, there are some methods that can help you.
control your audience
If you can control your audience, your online business can thrive. Right now, the biggest task is keeping the audience engaged. Every connection means a lot to you in the midst of competition.
Double the content
To grow your online business in the next 5-10 years, it is very important to prioritize content. In this fast-paced technology, content is the only thing that will hold you back. Take care of every detail when creating content. Build an authentic relationship with your fans. Make the reader feel like you are speaking directly to them.
Take advantage of social networks
The role of social media is very important in promoting businesses or services online. It is therefore important to pay attention to it. 75% of people use social media to get information about brands. At the same time, around 40% of Gen Z prefer social platforms to learn about products rather than traditional search engines. The world is changing and we must evolve with it. Otherwise, we will be left behind in this race.
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